Is This the Same Store?

Last Sunday, while driving to a friend’s house for a dinner party, we decided to stop by the store to pick a few things up on the way.  After entering my favorite super-discount store (you know—the one with the smiling faces), I discovered that the few things that I needed pick up had been relocated.  This seems to be happening a lot lately, and what should have been a quick trip to the store turned into a lengthy Easter egg hunt.

And of course, there are no store employees around to help with the search for the relocated products.  I sometimes feel that there is a conspiracy going on here, the shopping ferries know that I am on the way to the store and they relocate every item that I am looking for.  Maybe I am on a manager “hit list”, and this is their revenge for my grumpiness!

After some research, I discovered that there is some psychology in play here and that there is a method to their madness.  Studies have been done that prove relocation of certain higher volume products will cause customers to be exposed to a wider variety of offerings within a store while searching for their desired product. This increases the customer awareness of other product offerings or specials and thus the potential for increased sales.  I kid you not!

So now, instead of being customers we are “lab rats”, on that search through the maze, looking for the cheese!  Maybe these corporate jerk-offs have a holiday of their own that they celebrate—confuse-a-customer day.  More on this coming up.

Talk to Ya Later

The Grumpy Old Fart Customer @ 2018 All Rights Reserved